Wye Valley Brewery has been brewing beer in the Herefordshire countryside for 40 years. And not just any beer – proper beer.
While the locals were still raising a pint to their best bitter, younger punters were raising eyebrows at the word ale. And with flashy challenger brands turning up with cans, causes and cryptic tasting notes, it was starting to feel like Wye Valley might get left behind.
They wanted to honour their rich heritage without getting stuck in the past – no flashy gimmicks, just a new way to stay top of the game. So, they called us.