Raising a glass to the next generation
CTRL+ALT+BRAND™ in action
reset
First up, a strategic spring clean. We looked under the bonnet (and in the beer fridge). What we found was a brand full of authenticity – it was just hidden behind a few dusty old codes.
So we sharpened the story. Not old-school. Not trend-chasing. Just really good beer – brewed properly, proudly local, and full of real character. In short? A modern beer with real roots.
rethink
Next came something brand new. A lager. The very first in Wye Valley’s history. A bold step into unfamiliar territory for a brewery best known for its bitters.
Launching a lager when you’re synonymous with ale is a bit like teaching your grandad to TikTok. Brave. Risky. Weirdly heartwarming if you get it right.
So, we gave it a launch that was bold, bar-ready and just the right amount of cheeky. We led with the strapline ‘The best lager by a country mile’ – a confident nod to its countryside roots. The design swerved tired heritage tropes in favour of something brighter and more characterful – a visual blend of rural charm and fresh energy.
As for the tone of voice? That came straight from the brewery floor. Down-to-earth, warm, and quietly confident – inspired by the people who brew the stuff. The kind of voice that knows its hops but doesn’t take itself too seriously.
It wasn’t just a new beer. It was a statement. Wye Valley’s still got it. And now, it’s got range.
relaunch
We built a brand that looked as good on a hand pump as it did on a can. One that bottled up the brewery’s scenery, personality and soul – then poured it out across every touchpoint.
From the iconic core range to their limited-edition specials to the brand-new lager, every product got the glow-up it deserved. Earthy textures met fresh, vibrant colour. The tone of voice moved on too, from serious and traditional to warm, witty and proudly down-to-earth. And yes, the sales followed suit.